Gender inequality still rampant in cyberspace, UN ad shows

A new global women’s rights campaign poster by United Nation attracted attention of public to use popular Google search terms to highlight gender inequality. The poster is four women’s faces. The women are Muslim, Asian, Caucasian and Hispanic. The interesting thing is Google search boxes cover their mouths. There are four key input terms inside the blocks. “women need to,” “women should,” “women cannot,” and “women shouldn’t." Below each keyword are further related popular search terms. The search terms are Google’s automatic results generated since March 9. This automatic results make full sentences with the keyword. These include such terms as “women need to be put in their place,” “women should stay at home,” and “women cannot drive,” all reflecting an entrenched misogynic bigotry in today’s society. According to Christopher Hunt who designed this campaign poster, "this campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The advertisements show the results of genuine searches, highlighting popular opinions across the Worldwide Web.” The claim is media like popular search engine, Google, have to show how gender inequality is a worldwide problem. The warrant is automatic result of Google with keyword by women.