The article addresses the growth pace of
the smartphone market in Korea which is gradually declining. There are
evidences to back up this 'fact claim' that the average quarter increase of new Smartphone
subscriptions since August marked 13.5 million, down from 25.4 million last
year, according to the Ministry of Science, ICT and Future Planning and telecom
industries. According to the author, there were 1.2 million new subscriptions
in the second quarter this year (warrant). This was down from 1.6 million
during the months from January to March. However, the stagnant growth pace does
not indicate degreasing of the number of subscriptions. An explanation to this digression
in the smartphone market is that the market is at the saturation level. I agree
with a market expert who said, "the Korean market nearing saturation
encouraged the domestic handset makers to pick up the pace for sales efforts in
foreign markets." I assert that Samsung should try to develop smartphones
with new technology, designs and functions in foreign markets such as Taiwan,
Thailand, and China because domestic market for smartphones is saturated while
the Asia market has a lot of potential for growth in sales.
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