Time ripe for Samsung Apple alliance - World’s top electronics companies pushed to unite for mutual success

http://www.koreaherald.com/view.php?ud=20131113000946               This article addresses that Samsung and Apple are planning to make an alliance for mutual success on making their products even though they had their ongoing patent disputes. The two companies, which are labeled the largest technology enterprises in the world, try to insist on supplementation of mutuality on the development of software. The author claims that the timing is critical for both Apple and Samsung (value claim). The alliance would have a positive effect on Samsung in terms of market share in the global smartphone market. While Apple may have a lead in software, it has built an infamous reputation for being one of the most closed-door enterprises in the world (evidence-warrant). According to the article, Apple has a long history of keeping to itself, and sharing platforms doesn’t sound like a viable option. On the other hand, Samsung is more in need of innovation, but Apple won't be giving it away so easily (Argument by examples). Apple has a long history of being innovative while Samsung has been known to mimic or duplicate features from Apple, so this alliance seems too good for Samsung. However, if Samsung wants to make a large profit on the innovation of their products, Samsung needs to unify on some parts of software technology with Apple.