The Blackberry Buyout

Five years ago, Blackberry was the most popular phone on the market. Many big name corporations saw it as the most efficient smart phone and handed them off to their employees. The innovation of the full keyboard smartphone exploded on the cell phone scene. Unfortunately for Blackberry, all good things do come to an end. The new Apple Iphone became the phone of the future and stole all of the Blackberries popularity. Over the past 5 years the Blackberry has gotten less popular and finally the buyout has arrived. Now that Iphone is extremely popular among consumers, its extremely difficult for any other company to rise to the top when this industry is dominated by companies such as Apple. Once Blackberry shot past the rest of the field, they never really did anything that put their phones ahead of the game. They were playing catch up with the other big companies and like Manjoo said, "They were just copying what other people were doing." I had a Blackberry in 8th grade and once i was finished with it i knew it was time to move onto bigger and better things. They never really made a push to make a product that consumers would fall in love with once again.