Thursday, November 21, 2013

a letter to Abercrombie


This article is mainly focus on the claim declared by A&F’s CEO - Mike Jeffries. In the pervious interview, he had affirmed that the clothing in A&F stored only designed for the pretty and thin people but not for the larger group. His affirmation implied that the larger group are not deserved to wear his clothing. This aroused considerable opposition and discontent from the public. Some people formed the facebook group to isolate this brand – A&F together; while others posted many article and video to criticize the claim of Mike Jeffries. This article uses the verbal irony, which is a discrepancy between the written meaning and the intended meaning, to criticize the claim of Mike Jeffries and ask the public to isolate the brand. I think using the irony is better then criticizing other directly since we can prevent using some meant and rude word, as well as some space can be leave to the audiences and readers to develop their imagination. 




http://redemptionpictures.com/2013/05/16/abercrombi/

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